By Dave Skrobot and Mike Rolland
First part: Storybook
A sequence of news in relation to how and what can get it wrong in revenues conferences and why many staff stroll out scratching their heads, pondering, ""What a waste of time"". This part offers ideas that make ""go- nowhere"" conferences something of the past.
Second part: Chapters Lessonbook
This half invitations the reader to browse 26 diversified chapters that might speed up revenues, enhance customer support, and bring up buyer retention.
Third part: Toolbook
The final part summarizes and provides the chief a space to collect notes for his/her destiny conferences. each one toolbook contains a thesis paragraph encapsulating the basis of the bankruptcy, besides notion- scary questions and solutions that are simply utilized by the chief to problem and try out the revenues employees. every one of those chapters makes it effortless for the executive to offer new and insightfu details for robust weekly or bi-weekly meetings.
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