Download Innovation and new product development: Launch strategy and by Jörg-Stefan Schöttler PDF

By Jörg-Stefan Schöttler

Seminar paper from the 12 months 2003 within the topic enterprise economics - advertising and marketing, company verbal exchange, CRM, industry examine, Social Media, grade: A, collage of Otago (Marketing Department), path: advertising 306, five entries within the bibliography, language: English, summary: Excerpt:
The following document info an offer for a innovative new Breville product: a click on and Drain comfort pot. This file info the advance of this leading edge product from the preliminary suggestion improvement all the way through to a monetary research and a marketplace release Strategy.

Breville’s new click on and Drain comfort pot is an ergonomically designed product to make draining boiling water from pots either more secure and more straightforward. this can be completed via clicking off one of many ergonomically designed handles to show water-draining holes. the press and Drain is crafted in brushed stainless-steel, and is made with a Quantanium™ non-scratch, non-stick inside. The glass prepare dinner and glance™ lid of the recent click on and Drain pot might be locked on for extra comfort and safety.

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