Download Digital Marketing Analytics: Making Sense of Consumer Data by Chuck Hemann,Ken Burbary PDF

By Chuck Hemann,Ken Burbary

Distill 100%–Usable Max-Profit wisdom out of your electronic facts. Do It Now!


Why hasn’t all that info added a whopping aggressive virtue? simply because you’ve slightly began to exploit it, that’s why! excellent news: neither have your opponents. It’s not easy! yet electronic advertising analytics is a hundred% potential, it bargains mammoth possibilities, and the entire information is available to you. Chuck Hemann and Ken Burbary may also help you narrow the matter right down to dimension, remedy each piece of the puzzle, and combine a nearly frictionless procedure for relocating from facts to selection, motion to effects! Scope it out, decide your instruments, discover ways to pay attention, get the metrics correct, after which distill your electronic info for max worth for every thing from R&D to CRM to social media marketing!


• Prioritize—because you can’t degree, hearken to, and study everything

• Use research to craft reports that profoundly mirror every one customer’s wishes, expectancies, and behaviors

• degree real social media ROI: revenues, leads, and client satisfaction

• song the functionality of all paid, earned, and owned social media channels

• Leverage “listening information” manner past PR and advertising and marketing: for strategic making plans, product improvement, and HR

• begin optimizing internet and social content material in genuine time

• enforce complicated instruments, strategies, and algorithms for thoroughly measuring influence

• combine paid and social info to force extra price from both

• utilize surveys, concentration teams, and offline study synergies

• concentration new advertising and social media investments the place they’ll convey the main value


Foreword through Scott Monty

Global Head of Social Media, Ford Motor Company


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