By John L. LaMattina
An expert's view on fixing the demanding situations confronting modern day pharmaceutical industry
Author John LaMattina, a thirty-year veteran of the pharmaceutical and previous president of Pfizer's worldwide R&D department, is the world over well-known as a professional at the pharmaceutical undefined. His first e-book, Drug Truths: Dispelling the Myths approximately Pharma R&D, was once significantly acclaimed for clearing up misconceptions concerning the pharmaceutical and offering a decent account of the contributions of pharmaceutical examine and improvement to human overall healthiness and well-being.
As he toured the rustic discussing Drug Truths, Dr. LaMattina on a regular basis came upon those that have been full of anger, accusing the pharmaceutical of constructing up ailments, hiding risky unintended effects, and extra. This publication used to be written based on that have, significantly interpreting public perceptions and realities.
Starting with "4 secrets and techniques that Drug businesses don't desire You to Know," Devalued and Distrusted offers a fact-based account of ways the pharmaceutical works and the demanding situations it faces. It addresses such serious matters as:
- Why pharmaceutical R&D productiveness has declined
- Where pharmaceutical businesses have to make investments their resources
- What might be performed to resolve center healthiness demanding situations, together with melanoma, diabetes, and neurodegenerative diseases
- How the pharmaceutical can regain public belief and resuscitate its image
Our figuring out of human overall healthiness and ailment grows day-by-day; in spite of the fact that, changing technology into medication is more and more not easy. examining Devalued and Distrusted, you will not just achieve a better appreciation of these demanding situations, but additionally the function that the pharmaceutical at the moment performs and will play in fixing these challenges.
Get to grasp the author: learn an interview with John LaMattina or watch a video on ChemistryViews!
Read or Download Devalued and Distrusted: Can the Pharmaceutical Industry Restore its Broken Image? PDF
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