By Mukti Khaire
Building on theories of worth building and cultural construction, Culture and Commerce information the procedures during which inventive worthy is decoded, translated, and switched over to monetary worth. Mukti Khaire introduces readers to 3 gamers: creators, manufacturers (who convey to marketplace and distribute cultural goods), and intermediaries (who critique and rave approximately them). Case stories of enterprises from Chanel and Penguin to tastemakers just like the Pritzker Prize and The Sundance Institute light up how those execs build an important price chain. Highlighting the position of "pioneer entrepreneurs"—who carve out house for radical, new product categories—Khaire illustrates how artistic pros impression our feel of worth, transferring client habit and our tradition in deep, outstanding ways.
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