Download Cultural Differences in the Perception of Brand by Martin Pydde PDF

By Martin Pydde

Master's Thesis from the yr 2008 within the topic enterprise economics - advertising, company conversation, CRM, industry examine, Social Media, grade: 2,0, ecu collage Viadrina Frankfurt (Oder), language: English, summary: Anthropomorphization occurs each time human features are imputed to in-animate items. This flair is observable in all cultures since it simplifies the interplay with nonliving gadgets (Fournier 1998, p.344). In look for how you can en-courage lasting costumer relationships the logo character proposal turns into a extra widespread anthropomorphization in advertising. model character is: “the set of hu-man features linked to a model” (Aaker 1997, p. 347).
Aaker’s model character scale used to be selected for the aim of this paper to create and study a web survey between Polish and German humans so that it will investigate cultural transformations within the conception of name personalities.

Show description

Read Online or Download Cultural Differences in the Perception of Brand Personalities: Between German and Polish Customers PDF

Similar marketing & sales books

It's Okay To Be Scared - But Don't Give Up

Every one people faces demanding situations in existence and in enterprise, a few demanding situations extra severe—and fear-inducing—than others. the data that you’re now not by myself could be a large convenience. furthermore, the tales of others who've continued and conquer nice odds can assist surmount—or steer clear of entirely—similar hindrances.

Die Bedeutung des Kundenwertes im Konzept des Customer Relationship Managements (German Edition)

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, notice: 2,0, Universität Hamburg, thirteen Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Die stetig wachsende Ausdifferenzierung der Kundenwünsche hatte eine Vereinfachung der Zielsetzungen im advertising zur Folge.

Marketing im Perspektivenwechsel: Festschrift für Udo Koppelmann (German Edition)

Das Seminar für Beschaffung und Produktpolitik an der Universität zu Köln versucht als einzige Forschungsinstitution an deutschen Universitäten eine Verbindung zwischen den Marketingperspektiven der beiden Funktionsbereiche Beschaffung und Absatz herzustellen. Die einzelnen Beiträge in diesem Werk tragen demnach dazu bei, die Wichtigkeits- wie auch Ähnlichkeitsannahme zu stützen.

Consumer Cosmopolitanism in the Age of Globalization (Consumer Behavior Collection)

Cosmopolitans are people with a particular form of prolonged nationwide and overseas orientation, a world imaginative and prescient, and feel of belonging to the area. those individuals are subtle and importantly engaged within the cultures open air of neighborhood geographical limitations. yet what will we find out about them as consumers—their origins, values, media utilization, and purchaser habit?

Additional info for Cultural Differences in the Perception of Brand Personalities: Between German and Polish Customers

Sample text

Download PDF sample

Rated 4.36 of 5 – based on 30 votes