By Otto Lerbinger
Divided into 5 elements, this book:
*provides an outline of the company public affairs function;
*explores innovations of the myriad curiosity teams within the usa, corresponding to hard work unions and environmental, patron, women's, and human rights groups;
*recognizes the media's expanding insurance of commercial occasions, specially destructive ones, that experience super strength either to undermine company credibility and to aid public coverage positions;
* bargains with legislative, govt, and judicial branches of presidency; and
*raises the query of the way company strength ideas have affected the political marketplace.
This booklet will entice advanced-level scholars, students, and practitioners in public kinfolk and company fields.
Read or Download Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series) PDF
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