By Winthrop H. Smith
Catching Lightning in a Bottle lines the full background of Merrill Lynch and the company's huge influence at the global of finance, from the beginning of the once-mighty corporation to its inauspicious finish. all through its ninety-four yr historical past, Merrill Lynch revolutionized finance by means of bringing Wall road to major highway, working below a chain of guidance referred to as the rules. those values allowed the corporate to achieve the belief of small traders by way of placing the consumers' pursuits first, using a enterprise trajectory that accelerated capital markets and fueled the expansion of the yank post-war economic climate. Written via the son of Merrill Lynch co-founder Winthrop H. Smith, this e-book describes the construction and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition through financial institution of the United States in 2008.
Author Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a distinct standpoint to undergo in telling the tale of the corporate that democratized the inventory industry and finally fell from its lofty perch.
- Learn why the at first scoffed at Charles Merrill's "radical" funding ideas
- Discover the starting place of the rules, and the way they drove operations for almost a century
- Find out why the writer left a profitable Wall highway occupation, and why it used to be this sort of shrewdpermanent move
- Examine the tradition and values that outfitted Merrill Lynch into one of many world's so much winning and revered companies
Revolutionary imaginative and prescient is uncommon, and enduring luck is much more so. while a unmarried association demonstrates either one of these features, it really is felt in the course of the international. realize the interesting tale in the back of Merrill Lynch and the boys who equipped it from an insider's standpoint in Catching Lightning in a Bottle.
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