Download Brand Journalism by Andy Bull PDF

By Andy Bull

Responding to the newly-emerging development of corporations hiring newshounds to create content material on their behalf, Brand Journalism is the 1st finished, useful advisor to this hybrid kind of conventional journalism, advertising and marketing and public relations.

This textbook takes a right away and useful method of the topic, exhibiting reporters and journalism scholars how they could observe their talents to operating for a model, and exhibiting those that paintings for non-media firms how their service provider can gather the talents essential to develop into a multimedia publisher.

Areas coated include:

• developing the viewers your model desires to have interaction with

• deciding upon your organisation’s enterprise ambitions

• constructing a model journalism technique to support convey these company goals

• Measuring the result of your model journalism strategy

The publication additionally incorporates a wealth of case reviews at the topic and provides a useful spouse web site -

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